Explicit permission given by a user allowing a business to send promotional broadcasts or updates on messaging apps like WhatsApp.
Collecting WhatsApp opt-in checkboxes on website checkout forms to comply with Meta messaging rules.
Comparing two versions of a marketing campaign or message template to see which one performs better in terms of opens, clicks, or sales conversions.
Sending a single templated message to thousands of contacts simultaneously on platforms like WhatsApp or Messenger.
The practice of sending large numbers of messages to contacts, usually managed by system schedulers to prevent spam flags.
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