A series of automated marketing messages sent to prospects over a scheduled timeline based on their behavior or actions.
Sending a follow-up discount code 3 days after a customer makes a inquiry but doesn't buy.
Comparing two versions of a marketing campaign or message template to see which one performs better in terms of opens, clicks, or sales conversions.
Sending a single templated message to thousands of contacts simultaneously on platforms like WhatsApp or Messenger.
The practice of sending large numbers of messages to contacts, usually managed by system schedulers to prevent spam flags.
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