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Intermediate

WhatsApp Marketing & API

Instructor: Sara Rahman (Growth Specialist)

Course Progress0%

Curriculum (4 lessons)

LESSON 1

WhatsApp Business API Overview

30m

WhatsApp Business API vs WhatsApp Business App

Many business owners confuse the standard free business app with the Cloud API. In this lesson, we will clarify the differences.

FeatureWhatsApp Business AppWhatsApp Business API (via AutoZeniq)
Multiple AgentsLimited (4 devices max)Unlimited agents & central inbox
Auto-RepliesSimple greeting/away notesAdvanced LLM-powered context replies
Broadcast Limits256 contacts (must save number)Unlimited contacts per list (no number saving needed)
Green BadgeNoVerified green badge check available

Prerequisites for API Setup: * A verified Facebook Business Manager account. * A phone number not associated with a personal WhatsApp account.